The Jenro Blog
Getting into stores, minus the guesswork
Field-tested guides on wholesale, stockists, and retail for independent brands and small-batch manufacturers. No commission, no fluff.
Wholesale Pricing and Margins for Independent Brands
How wholesale pricing works, what keystone means, what a healthy margin looks like, and how to set a wholesale price that still profits you after channel costs.
Getting startedHow to Pitch Your Brand to a Boutique Buyer
A practical guide to pitching boutiques: what to research, what goes in the email, what a line sheet needs, how to follow up — and how to find the right stores to pitch.
Getting startedHow to Get Your Products Into Retail Stores
A complete guide to getting your products into stores: become wholesale-ready, find retailers that fit your brand, pitch the buyer, and keep your margin.
Going deeperHow Much Does It Cost to Sell Wholesale?
The real cost of selling wholesale isn't a listing fee — it's the channel. Compare marketplace commission, trade-show booths, and a flat 0%-commission tool.
Ready to growDo You Own Your Wholesale Retailer Relationships?
On a wholesale marketplace, the platform introduces the retailer and takes a cut. Owned discovery means relationships you keep — commission-free, from the first hello.
Going deeperAre Trade Shows Worth It for a Small Brand?
Wholesale trade shows can work, but they're a five-figure, high-variance bet. Here's what they cost, what to realistically expect, and a lower-cost way to find the same retailers.
Getting startedHow to Find Wholesale Stockists for Your Brand
Find wholesale retailers that fit your brand by aesthetic, category, and price tier — a practical method, plus what each route really costs.